The challenge of this particular project was to distill decades of data, history and medical research into just over one minute of video. The video also had to engage a wide range of audiences, including doctors and other healthcare providers, researchers and scientists, as well as patients and their families, who are directly impacted by the disease.

The Graphicacy team and our partner, Noisy Neighbor, approached this project through an in-depth discovery process with CFF, followed by iterative rounds of data review, storyboarding, visual design and animation.

Through our partnership with the Foundation, Graphicacy created an engaging and emotionally resonant video that conveys a message of hope to patients and their families, while also speaking to data-driven clinicians and researchers. The end product is a video designed to easily share this message: the Foundation’s approach to cystic fibrosis care has led to one of the greatest stories in medical history.

The video was broadcast at the Foundation’s annual North American Cystic Fibrosis Conference and was widely shared on social media.